![]() I get a free upgrade to first about half the time. I don't need the drink coupons because United gives me a free drink regardless of where I sit on the plane. From a revenue standpoint that's a big "who cares." I get my 8 free drink coupons a year (which I sell on ebay). I fly United 4-6 times a year- maybe 4-6 times more than if I did not have the program. I earned it in the last year of the program. Earned it thru a program on Continental that was discontinued in 1995. Lifetime is a long said, I have to argue that while a lifetime status would be nice for airline customers, it would not be a financially viable decision for airlines. Furthermore, the airline industry changes so much, lifetime status with an airline is simply too large of a gamble. With lifetime status of some sort, they would not be able to predict that, and that might compromise all the perks that make them famous - no checked bad fees, no change fees, etc. In other words, they can understand and forecast how the cost of CP will impact their books and for how long. ![]() Think about it: you get Companion Pass with SW as a direct result of spending with them in a specific time period. ![]() That said, I have to argue that while a lifetime status would be nice for airline customers, it would not be a financially viable decision for airlines. My wife even gives me a hard time about it: "Why are you stressing about a 30k/night Hampton Inn?" Me: "Because we are only going to be in the room for 8 hours, and there is one for 20k just down the road." LOL! I wany Hilton lifetime Diamond status very badly, and despite being well over halfway to qualifying, I am still a ways off! I have A LOT of hotel and airline points, and I am always very conservative when I use them. I get it.when you are a frequent traveller, the thought of scaling back, however wonderful it might actually be, brings anxiety.
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